PSA Peugeot Citroën has detailed its “Push to Pass” growth plan which among others refers to a one-ton pickup.
It turns out that rumor from last week concerning a PSA pickup truck is true as the French automotive conglomerate has made the news official as part of its “Push to Pass” growth plan (2016-2021). Set to “transform the company in order to unleash its full potential,” the growth plan will include no less than 26 new passenger cars and eight light commercial vehicles, including here a one-ton pickup. These will all be part of PSA’s strategy to introduce “one new car, per region, per brand and per year.”
Details about the pickup have not been disclosed, but it is believed PSA won’t develop it from the ground up since that would prove to be too costly. This means it will likely sign a partnership with another manufacturer that already offers such a model. We could see PSA teaming up with Toyota to use bits and pieces from the Hilux, but it’s only an assumption at this point.
This new model onslaught will also include a variety of alternatively-powered cars, with seven plug-in hybrids and four pure electric cars on the agenda. PSA promises all of these new arrivals will contribute to enable a more efficient differentiation between the Peugeot, Citroën, and DS marques.
Speaking of DS, there was a report issued by Automobile Magazine last week about an announcement of a U.S. launch as part of the “Push to Pass” plan. However, the press release published today doesn’t say anything about the luxury marque hitting stateside. That doesn’t necessarily mean it won’t happen, especially since the magazine cited a “well-placed source.” In addition, in recent times there have been many rumors about a Peugeot/Citroën return to United States, so it might happen at one point and most likely the DS brand will be the one introduced.
Getting back to the “Push to Pass” plan, it also refers to the development of connected cars and autonomous vehicles. PSA mentions the new strategy represents a first step to achieve the group’s objective to become “a great global carmaker with cutting edge efficiency and the preferred mobility provider worldwide for lifetime customer relationship.”
Note: Peugeot Hoggar pictured.
Source: PSA Peugeot Citroën