That's right, contrary to earlier belief this is a smaller brother to the current Porsche Cayenne - various media reported it could be named the Roxster - this is actually the first sight of the icon itself: the new Porsche Cayenne.

Previously reported by various media as, the Roxster, the prototype pictured above was said to be the smaller brother to the current Porsche Cayenne. However, our spy sources state this is actually the next generation Porsche Cayenne.

The drop in demand for thirsty full size SUVs has forced Porsche to speed up development of the new Cayenne. Porsche boss Wendelin Wiedeking has even been using his ever increasing influence on VW to rush Porsche projects through at the disadvanatge of Volkswagen and Audi.

Oil prices mean we are likely to see a more fuel efficient engine line up, which will include both a hybrid and a diesel.

Porsche hopes to launch the new Cayenne by the first half of 2010, ahead of the second-gen VW Touareg which is expected in late 2010 at the earliest.

Next Generation Porsche Cayenne Spied