Mercedes-Benz has big plans for its AMG performance division.
Mercedes-Benz plans sharp growth for its AMG performance division in the coming years and the company has a new sales strategy in the cards.
Last year the German automaker sold 68,875 vehicles with AMG badges, 40 percent more than 2014. Mercedes wants even more sales in the near future and to achieve this, the AMG portfolio will receive “at least” 10 new models.
“We're going to expand our portfolio to 48 different models by the end of the year,” Tobias Moers, Mercedes-AMG boss, told Automotive News during the New York Auto Show.
What’s more, as a part of the global sales expansion, Mercedes will start creating stand-alone showroom areas for AMGs and will even test the idea for dedicated AMG showrooms.
“Stand-alone AMG showrooms are getting feasible worldwide,” Moers commented. “We are going to open up one in Japan, and we're having a discussion in Australia about that.”
About a dozen Mercedes dealers in the United States also have dedicated AMG areas and more will follow soon.
“I don't think it makes sense to go over 100,” Dietmar Exler, CEO of Mercedes-Benz USA, said. “It's voluntary. If dealers want to participate, we're working with them. We don't want to force dealers to do that. For plenty of them, it just makes sense.”
Source: Automotive News