The Head of Ram has revealed he is open to a new mid-size pickup that could be sold alongside upcoming pickup based on the Jeep Wrangler.
Speaking to The Detroit News, Mike Manley said “I think there’s opportunity there in the U.S. if you look at what’s happened in the mid-size segment here – significant growth last year."
While Fiat Chrysler Automobiles already has plans to offer a Jeep Wrangler based pickup, Manley believes the segment is big enough to support two different offerings from the company.
Manley said nothing is set in stone but he noted an entry-level pickup is key to expanding the brand internationally. As he explained, "[The] Ram brand is known very well in Africa and the Middle East, and also [in] Latin America.”
Nothing is official but speculation suggests the company could offer a rebadged version of Fiat Toro which is currently being built in Brazil. The model was unveiled last year and can be equipped with either a petrol or diesel engine.
The mid-size truck segment was largely abandoned by American automakers years ago but it has recently seen renewed interest thanks to the launch of the redesigned Toyota Tacoma and new Chevrolet Colorado / GMC Canyon.
Source: The Detroit News