BMW has announced it’s working on more luxurious models that will be positioned above the 7 Series flagship and will obviously come with a price to match the status.
Speaking to Automotive News, BMW’s development chief Klaus Froehlich said the company is developing new models which will cost $170,000 (€150,000) and more. For the sake of comparison, the most expensive 7 Series on sale today in Germany is the 750Li xDrive which begins at €115,100. It will soon be dethroned by the M760Li Excellence that debuted earlier this month in Geneva.
These new additions to the range will bridge the huge gap between the 7 Series and Rolls-Royce, and will compete directly with Daimler's Mercedes-Maybach division. It’s unclear at this point whether the new luxurious models will be higher end derivatives of the 7 Series and/or if BMW is cooking up an entirely different family of models, such as an 8 Series.
A while back we’ve heard the confirmed X7 three-row SUV is set to spawn a posh four-seater version and chances are this is one of the models hinted by the company official. What we do know is BMW will not follow the recipe used by Mercedes-Maybach, with Froehlich saying the Bavarians won’t do “4 or 5 wheelbases [in length] and add varyingly thick chrome packages.”
Chances are we will get a taste of what’s to come later this year when BMW will allegedly unveil a limited-run 7 Series Centennial Edition. As the name implies, it will serve as a celebration for BMW’s 100th birthday and will reportedly come with a more premium interior, special exterior tweaks, and a plethora of standard equipment.
Source: BMW via autonews.com