Mahindra-owned SsangYong has announced it has plans to enter the US market as early as 2019.

Mahindra-owned SsangYong has announced it has plans to enter the US market as early as 2019.

It’s actually not the first time SsangYong has expressed its interest to launch in the United States, but now the words come from none other than company CEO Choi Johng-sik. In addition, he also mentioned a timeframe for the move, suggesting that SsangYong could reach stateside as early as 2019. It’s being labeled as a “make or break” plan and the South Korean automaker wants to compete in the United States under a different name.

Choi’s statement comes as a surprise taking into account Mahindra Executive Director Pawan Goenka’s told Reuters a while ago a US launch for SsangYong was “somewhat on the back burner.” Instead, Pawan mentioned Mahindra & Mahindra wants to focus on establishing a factory in China for SsangYong as a move to stop paying the high local import taxes anymore.

According to an undisclosed source cited by Reuters, there seems to be a corporate clash between SsangYong and Mahindra executives regarding a US launch as the two parties can’t come to an agreement. Choi expressed his desire to invest more than $100 million for the US launch where it wants to sell a midsize SUV previewed earlier this month in Geneva by the SIV-2 concept.

Source: reuters.com

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SsangYong aims for US launch in 2019 with different name