PSA's DS premium brand will eventually be launched in the United States, a new report states.

PSA's DS premium brand will eventually be launched in the United States, a new report states.

DS already announced plans to introduce six new models by 2020 and most likely some of them will reach the American market. Of course, nothing is official yet, but Car and Driver reports the French marque is following a new strategy that apparently includes the US. The transfer won’t happen soon as it is a long-term plan of the company.

“It’s not on the agenda today, but we may come to it,” DS’s development boss Eric Opode told the magazine. “We proposed a strategy to be in the top 200 cities in the world, and that is what we are following. Wherever there is a premium market we want to be, so in the future we will clearly be targeting those cities.”

Late last year it was reported one of the new models of DS will be an SUV set to rival the MINI Countryman and the likes. While it may sound like a high-volume vehicle, Opode explains the manufacturer has no “crazy ambitions.”

“Since starting DS one-and-a-half years ago we have made great progress,” he commented, “but we are not prepared to talk about volume. We have no crazy ambitions, we want to stabilize the brand step by step, to create a robust brand with a robust foundation. We will not be a volume brand.”

Note: 2015 DS 4S pictured.

Source: Car and Driver

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