Toyota has revealed the production version of its C-HR concept is going to be assembled in Turkey at the company’s factory in Sakarya.

Toyota has revealed the production version of its C-HR concept is going to be assembled in Turkey at the company’s factory in Sakarya.

The crossover will arrive in final form at the Geneva Motor Show on March 1 and will be offered from day one with a hybrid setup. Toyota is keeping the technical specifications shrouded in mystery, but most likely the hardware will be adapted from the latest Prius. Speaking of which, the production-ready C-HR (likely getting a different name) will ride on the same newly developed TNGA platform.

It’s going to be Toyota’s eighth model assembled in Europe, after the AYGO, Yaris, Auris, Corolla, Verso, Camry, and Avensis. The company mentions it will produce the crossover’s hybridized engine in the UK at the engine plant located in Deeside, Wales. Toyota also specifies the Turkey-built C-HR is going to be sold in the greater Europe region as well as in countries outside the old continent.

The two Toyota C-HR concepts featured a funky design and even though it will be toned down for production, we expect the crossover to be just as radical as the love/hate Nissan Juke. The original plan was to sell the crossover in United States as a Scion, but since Toyota is saying “scionara” to its youth-oriented brand, the model will be sold over there with the Toyota badge.

Debuting at the beginning of next month, Toyota’s new crossover will likely go on sale in the second half of the year and aside from the hybrid model there are also going to be some conventionally-powered variants.

Source: Toyota

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Toyota C-HR crossover will be built in Turkey