Ford has announced plans to introduce four new SUV nameplates by the end of the decade.

Ford has announced plans to introduce four new SUV nameplates by the end of the decade.

The Blue Oval company believes the SUV boom won’t fade away in the near future which is why the company wants to boost its range of high-riding models by adding four extra SUVs. That being said, the use of the term “nameplates” indicates the possibility of seeing one new model being sold depending on region with two monikers, as it’s the case with the Kuga & Escape duo. Interestingly, Ford mentions the SUVs will be part of segments in which the company currently doesn’t have any models to offer.

Ford estimates SUV sales will continue to increase into the next decade, especially in the United States where more and more millennials are starting families and are on the lookout for SUVs. In addition, Ford believes aging baby boomers have the tendency to stay or return to SUVs which is why the company will focus on increasing its offerings with this body style.

Another reason why efforts are being made to develop new SUVs has to do with the increased fuel efficiency provided by its latest array of engines. Thanks to this, the prognosis is people will continue to buy more SUVs even if gas prices will go up again in the future.

On that note, Ford is expected to introduce the facelifted Kuga at the Mobile World Congress in Barcelona on February 22.

Source: Ford

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Ford to add 4 new SUV nameplates by 2020 [video]