Ford has taken the decision to skip this year's Paris Motor Show, set to open its doors on October 1.
Ford used the previous show in Paris held back in 2014 to re-introduce the production Euro-spec Mondeo but this year the Blue oval won’t visit the French capital because the event’s timing doesn't fit with its launch schedule.
“It's about picking the right place and right way to deliver your news,” a Ford of Europe spokesman commented to Automotive News. “Paris didn't hit the sweet spot.”
While Ford is expanding its show presence to events such as the Consumer Electronics Show in January in Las Vegas and the Mobile World Congress tech event held in Barcelona, Spain, at the end of February, the company is probably trying to avoid spending millions on exhibiting old models at the traditional show in Paris. “It is increasingly difficult for some OEMs to justify the expenditure on these types of events,” IHS Automotive analyst Ian Fletcher commented.
Note: 2015 Ford Mondeo at 2014 Paris Motor Show pictured.
Source: Automotive News