The Hyundai commercial stars the 2016 Genesis and actor Kevin Hart as an overprotective dad who uses technology to keep an eye on his daughter. Called "First Date," the clip shows Hart using a smartwatch and the Hyundai Blue Link Car Finder feature to track his daughter and her boyfriend on a date. While the ad could be construed as creepy, Hyundai says "Kevin does what every dad in America will envy to ensure his daughter gets home safely."
Moving on, Kia's commercial is called "Walken Closet" and it stars Academy Award winning actor Christopher Walken. In the ad, a man walks into his closet to find Christopher Walken sitting there holding up two pairs socks. Walken then says “There are two kinds of people in this world. Those who are content to blend in … then there are those who expect more. They’re exciting. They have pizzazz.”
The spot leaves something to be desired but Kia says it was designed to show the 2016 Optima is a "vibrant alternative" to boring mid-size sedans.