Cadillac through the voice of its president Johan de Nysschen has announced the ELR is not going to receive a second generation.

Cadillac through the voice of its president Johan de Nysschen has announced the ELR is not going to receive a second generation.

The stylish ELR never took off due to its exorbitant price tag which put off a lot of potential buyers, prompting Cadillac's Chief Marketing Officer, Uwe Ellinghaus, to call it a "big disappointment." As a consequence, it shouldn’t come as a surprise there aren’t plans for a second generation, even though the current model is considered by de Nysschen as being "one of the most beautiful cars on four wheels."

Speaking during a media drive of the CT6, the company’s president said that he will continue to admire the ELR for its gorgeous looks, but admitted Cadillac does not plan to invest in the model anymore. The car will remain on sale as it is for as long as there will be enough demand, but most likely it will be phased out in 2018 at the latest.

As a refresher, the ELR went on sale for the 2014 model year with a massive starting price of $75,995 (before incentives) which was labeled as being a “mouthful” by Ellinghaus. In the meantime, the price has gone down by $10,000 for 2016MY and if you factor in applicable incentives it costs just under $58,000. However, it’s still on the expensive side and bear in mind the model is based on the first-gen Chevy Volt.

Source: autonews.com

Be part of something big

Cadillac ELR won’t live to see second generation