Mercedes has announced it has no intentions of launching two-door or cabrio SUVs as the company believes such models don’t represent a viable business case.

Daimler’s head of design, Gorden Wagener, told Automotive News that SUV customers want practicality and space. As a consequence, a two-door model with this body style is not being planned, while an open-top SUV is “the last thing” Mercedes will do.

He also talked a little bit about the new E Class that he described as being “sophisticated, stylish and sporty.”  Wagener promised it will be the most aerodynamic model in its class and will have some unique design elements, such as the side “catwalk line” and LED taillights with a “stardust” appearance.

When asked about the Mercedes-Maybach brand, the man responsible with Daimler’s design said the luxury sub-brand is only at the beginning of its relaunch and will take time to evolve. The S Class is the only model right now to receive a more luxurious Maybach derivative, but it will likely be joined by the E Class and quite possibly by the GLS in the distant future.

Wagener also said that while plug-in hybrids will have a design similar to conventionally-powered models, pure electric vehicles will come with unique styling sharing the corporate front grille look.

We remind you the all-new E Class will debut on January 11 at NAIAS in Detroit during the first press preview day.


Gallery: Mercedes rules out two-door and cabrio SUVs

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