Lamborghini’s CEO, Stephan Winkelmann, has revealed the company has no intentions of putting autonomous driving technology in the upcoming Urus SUV.

More and more automakers are increasing development efforts to work on systems that effectively make the cars drive themselves. However, Lamborghini is not going down this road with the Urus since that would greatly have a negative impact on the brand’s image as a driver’s marque. Winkelmann went on to specify the company’s LM002 spiritual successor will be that type of car that you would actually want to drive and have fun while doing it.

Needless to say, it won’t be as enjoyable to drive as a Huracan or an Aventador, but it has what it takes to be the most exciting model in its segment. Winkelmann mentioned the Urus is going to be tuned for on-road use, but the all-wheel drive system will still give it some decent off-road capabilities. The company is also taking into consideration the possibility of a rear-wheel drive version, but this hasn’t received the stamp of approval just yet.

Although a turbocharged engine hasn’t been confirmed so far, Winkelmann said the Urus does represent “an opportunity to have a turbo.” If that will happen, chances are the SUV from Sant’Agata Bolognese will use a V8 4.0-liter twin-turbo engine, according to R&D development director, Maurizio Reggiani statement.

Lamborghini will likely unveil the Urus production version in the second half of 2017 before putting it on sale a year later.


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