Sources close to Aston Martin cited by Reuters have revealed a decision regarding the location of a new factory will be made in the next weeks.
The list has been narrowed down to four locations: two from UK, one from Alabama, United States, and another one somewhere in the Middle East. It will be an important strategic move for Aston Martin as this is the place where the company’s first ever crossover will be assembled. Previewed by the DBX concept, the production model is expected to come out around 2019.
In pole position is most likely Alabama taking into account Aston Martin’s CEO, Andy Palmer, referred to it as an “obvious choice” earlier this year. Wherever the factory is going to be built, it will be part of a $306M capital investment increase. This is necessary to set up shop for a new assembly facility that will be in charge of putting the DBX “luxury GT crossover” together. The name could change from concept to production and Aston Martin says it wants to attract more female buyers with this upcoming high-riding model.
Meanwhile, Aston is putting the finishing touches on its DB9-replacing DB11 set to be unveiled most likely in Geneva next year. The report goes on to specify deliveries of the DB11 will kick off in September 2016.
According to the same source, Aston Martin has plans to revive the Lagonda as a luxury brand, but that won’t happen until after the end of the decade.
Source: Reuters via europe.autonews.com