A “one-of-a-kind” Land Rover Defender taxi cab roamed the streets of London as part of a commemorative film to celebrate the model’s recent 2,000,000th production unit milestone.
LR is using some big words to describe this car, but in reality it’s nothing more than a regular Hard Top Defender with a yellow taxi sign on its roof. This marketing stunt was conducted as a way to boost awareness of an auction scheduled for December 16 when the 2,000,000th vehicle will be sold. All the proceeds will go to the International Federation of Red Cross and Red Crescent Societies (IFRC) and the Born Free Foundation. Before that, the celebratory vehicle is going to be displayed at Bonhams.
The attached footage also includes some rather unusual Defenders, such as a Series II Land Rover ice cream van, a bespoke Paul Smith Defender, and the first Series Land Rover showcar. The latter was unveiled to the general public in 1948 during the Amsterdam Motor Show.
Land Rover has announced production of the iconic Defender will come to an end in January and we will have to wait until around 2018 for a successor. It will be offered in about five body styles with a design different compared to the recent crop of Defender concepts