In light of Charlie Sheen’s announcement about being HIV positive, Fiat has decided to shelves plans of rolling out a 124 Spider ad featuring the controversial actor.
In light of Charlie Sheen’s announcement about being HIV positive, Fiat has decided to shelve plans of rolling out a 124 Spider ad featuring the controversial actor.
Fiat hired Charlie Sheen to promote the Abarth 500’s US launch several years ago through a commercial called “House Arrest” and recently he was asked to star in a 124 Spider ad. However, it’s highly unlikely the clip will be aired as The Detroit Bureau reports Fiat is not too happy with Charlie Sheen’s announcement about being HIV positive. This makes sense since airing the ad would not have a positive impact on Fiat’s image and consequently on 124 Spider’s sales.
Interestingly, an incomplete video of the ad was played on November 3 to reporters gathered at a sneak preview event for the Fiat 124 Spider organized at FCA’s headquarters in Michigan. The ad hasn’t aired at the LA Auto Show as marketing chief Olivier Francois has decided to put it in a “drawer of creative material”, according to spokeswoman Diane Martin. She did not exclude the possibility of launching the ad at some point in the future, but obviously this is unlikely to happen soon.
Based on the latest Mazda MX-5 Miata, the Fiat 124 Spider is scheduled to go on sale in United States and Europe in 2016.
Note: "House Arrest" ad screenshot pictured.