BMW has released a new video showcasing the individualization program of the Bavarian brand
BMW has released a new video showcasing the individualization program of the Bavarian brand.
Using the 4-Series GranCoupe as an example, the manufacturer focuses on the body paints a customer can choose from. Showcased are the Frozen Bronze metallic, Santorini Blue, Dakar Yellow, Purple Silk metallic and British Racing Green colors that are offered exclusively through BMW Individual.
If this is not enough for you, you can always go for the even more exclusive BMW Individual Manufaktur program, that BMW says is inspired by the “desire to create an ideal environment” that reflects “our wishes”. This program allows customers to design some of the elements of the interior and the exterior of the car they have ordered.