BMW CEO Harald Krueger collapsed earlier this morning on stage at IAA during the company's press conference.

BMW introduced today the track-only M6 GT3 and the road-going M6 Coupe Competition Edition, but their conference in Frankfurt was stopped abruptly when all of the sudden the company's CEO Harald Krueger fainted while speaking about the latest products. One of BMW's spokesman told the gathered media immediately after the unfortunate incident that "I'm a bit lost for words. BMW will try to redo the press conference at a later stage."

Krueger was escorted from the stage by two men and thankfully he was able to walk. It's not known at this point what caused this, but hopefully it is not something serious and Harald Krueger will be back in shape very soon to lead the Bavarian marque.

Gallery: BMW press conference at IAA interrupted after CEO fainted on stage

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