Lexus was the best-selling premium brand in the USA for the last month
Lexus was the best-selling premium brand in the USA for the last month.
Surprisingly, Toyota’s luxury division managed to sell 33,487 cars in August, 2.1% more than from a year ago. Mercedes-Benz came second with 28,373 sales, while BMW recorded 27,775 sales for the third place.
“As BMW and Mercedes move down-market, the Lexus strategy has been very different,” Kevin Tynan, an auto analyst at Bloomberg Intelligence, comments. “It’s more about the Japanese building quality and reliability and not trying to out-German the Germans.”
Year-to-date sales are still dominated by BMW with a total of 223,348 units against 222,151 for Lexus. Mercedes is third with 220,870 cars sold from January to August.