The French supercar manufacturer explains “the design of the virtual race car is celebrating Bugatti’s racing history and is based on state-of-the-art motor sport technology”. Also, “the project is the brand’s tribute to its great racing tradition of the 1920s and 1930s and its victories in Le Mans 24-hour races.”
Generally, two were the most important things for the designers of the concept, Bugatti says. First, the virtual car is supposed to look “unmistakably like a Bugatti” and, second, every part of the vehicle should have a real function. Developed in cooperation with Polyphony Digital Inc., creator of the Gran Turismo video game franchise, the virtual race car is based on “cutting-edge racing technology and precise aerodynamic analyses.”
Looking instantly recognizable, the study features the most important characteristics of Bugatti’s design DNA, including the side profile, the ‘horse shoe’ front grille, flanked by “eight-eyed” LED headlights, and the center fin, employed in two versions on the concept - one on the front and rear wings and the other running the length of the roof.
“We wanted to develop a virtual race car for our fans which is a genuine Bugatti down to the last detail and radiates the unrestricted values of the brand,” the designer team commented. “We hope that the gamers will have just as much fun racing the car as we did in developing it.”