Described as an "incredible new addition to the Roush lineup," the truck has a rugged appearance as it features a new front bumper, a revised grille and extended fender flares.

Roush Performance has taken the wraps off their new Ford F-150.

Described as an "incredible new addition to the Roush lineup," the truck has a rugged appearance as it features a new front bumper, a revised grille and extended fender flares.  The model also has a side exiting exhaust, an extensive graphics package and 20-inch wheels with Mickey Thompson Baja ATZ tires.

Additional changes are limited but the truck has also been equipped WeatherTech floor liners, a serialized center console badge as well as Fox coilovers and shocks.

The Roush F-150 costs $10,600 over the price of the base vehicle and comes complete with a three-year 36,000 mile warranty.

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Roush unveils their rugged Ford F-150