Hyundai UK boss Tony Whitehorn has revealed the South Korean company is still only monitoring the sports car market

Hyundai UK boss Tony Whitehorn has revealed the South Korean company is still only monitoring the sports car market.

Last year the now departed Hyundai Europe CEO Allan Rushforth commented the producer is considering a new compact sports car that could compete against the Audi TT and Mazda MX-5. Now, speaking to Autocar, Whitehorn said that it’s really hard to make successful business case for a sports car these days.

“Not many people make money out of sports cars,” Whitehorn claimed. “The sports car market is shrinking dramatically, and even firms with heritage and a great product are struggling. Aside from the Audi TT and Mazda MX-5, it is a tough place to be.”

Previous rumors suggested Hyundai could bring a brand new sports vehicle, developed by its N performance brand. Instead, the company will focus on creating “warmer” versions of its existing models.

“If you can produce cars that add shine to the rest of your range, the case is that much stronger,” said Whitehorn.

Note: Hyundai PassoCorto concept pictured.

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