Lamborghini has announced the production version of the Urus will remain very faithful to the concept.

Ever since Lamborghini took the wraps off the Urus concept back in 2012, there have been plenty of reports regarding the possibility of seeing a production model. That will finally happen in 2018 and is going to be assembled at home in Sant'Agata Bolognese where Lamborghini wants to put together around 3,000 units per year and sell most of them in China, Russia, United States and United Kingdom which are considered as being the main markets for what will be the company's third model.

In an interview with Autoblog, a company representative said the Urus will look "very" close to the concept while CEO Stephan Winkelmann previously said that it could be the firm's first model with a turbocharged engine and also the first to have a plug-in hybrid setup. Regardless of what will power the Urus, it will be fine-tuned for on-road performance, unlike the LM002 which was developed primarily to tackle off-road routes.

Winkelmann pointed out it was quite tricky to receive the green-light for the new crossover as Lamborghini is still a small manufacturer and adding a third model requires a "rock-solid business case" which now they finally have after three years of debates. It will require hiring an additional 500 employees and doubling the size of the production facilities along with making  investments of "hundreds and hundreds of millions."

If the Urus will turn out to be a success, Winkelmann says Lamborghini could add a smaller crossover, just like Porsche did with the Macan and as Bentley is thinking about if the Bentayga will live up to its expectations.

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