Audi, BMW and Mercedes-Benz are believed to be the three finalists for acquiring Nokia’s very successful HERE maps business.
Audi, BMW and Mercedes-Benz are believed to be the three finalists for acquiring Nokia's very successful HERE maps business.
Nokia is selling its HERE mapping solution and according to sources close to the matter discussions with the three German premium marques have reached an impasse due to issues regarding final acquisition price and structure. Apparently the trio isn't as pressured as before to buy now that reports indicate Uber is no longer interested in buying the software which is evaluated by analysts at anywhere between €2 to €4 billion.
According to Automotive News Europe, there are at least three groups who have clearly expressed their desire to buy HERE: the three aforementioned German premium marques, a consortium which includes Uber and China-based Baidu, along with a third group led by Tencent, a Chinese online media company and social network.
It's going to be a tricky situation for Audi and BMW if one of them will beat Baidu in the race to buy HERE because the two automakers have ongoing deals with the Chinese company regarding map data and autonomous vehicle development in China.