Jaguar Land Rover's R&D chief Wolfgang Epple has announced the company won't ever launch a fully autonomous car.
Speaking to journalists at an event organized at the company's research and development center in central UK, Wolfgang Epple said JLR will never make a driverless car because they don't consider those inside the car as being cargo. His exact words were: "we don't want to build a robot that delivers the cargo from A to B."
He went on to specify that although safe autonomous vehicles will be out from other automakers, ultimately the driver must be the one responsible for making the decisions. Epple also considers that drivers want to use the emotional side of their brain and autonomous vehicles are not able to enable that.
On the other hand, Jaguar Land Rover is planning to introduce an assortment of assistance systems to ease the driver's life while allowing the person behind the wheel to still have control over the vehicle. A recent example is the remote-controlled Range Rover Sport which they believe could be useful for tackling very difficult terrain and also when performing parking maneuvers.