Citroen CEO Linda Jackson has disclosed plans to increase production capacity of the C4 Cactus.
Citroën CEO Linda Jackson has disclosed plans to increase production capacity of the C4 Cactus.
The company took a major gamble with the funky-looking Cactus because many industry experts said it would fail due to its quirky design, but it seems Citroën has won the bet as production will increase by 10,000 units a year at the Villaverde factory near Madrid to match the strong demand. They hoped to sell 70,000 units in the model's first year on the market, but their expectations were surpassed by a strong customer request racking up 74,000 orders since June last year.
Citroën's initial plan was to sell the C4 Cactus only in Europe, but since the model is so successful, the company has decided to bring it to Australia, South Africa and possibly in Southeast Asia as well. The C4 Cactus is already the brand's third best seller after the C3 supermini and the C4 Picasso MPV.
Linda Jackson also said the C4 Cactus will inspire future models, including a production version of the recently unveiled Aircross concept which will be out in the "near future."