Nissan has revealed they almost discontinued the Maxima four years ago. 2016MY goes on sale June 2.
Nissan has revealed they almost discontinued the Maxima four years ago.
Speaking to Automotive News, Nissan's vice-president of North America product planning Pierre Loing said the company was very close to axing the Maxima altogether four years ago, but in the end they decided it has to live on since the model has better recognition than the Nissan brand itself. He went on to specify it's the longest-selling nameplate in United States and benefits from a multi-generational fan base that even the "Z" moniker can't match.
According to Maxima's marketing manager, the model has started to grab some customers who were very close to buying a premium model from BMW or Acura. The company's global chief engineer for D-platform Yamaguchi has described the new Maxima as being even sportier than before and with an increased luxury appeal thanks to additional goodies like suede seats and a heated steering wheel.
The eighth-generation sedan is scheduled to go on sale across the U.S. starting June 2. Pricing kicks off at $32,410 (excluding $825 destination and handling fee) and the model comes exclusively with a 300 bhp 3.5-liter V6 engine working with a newly developed Xtronic transmission. Production of the model kicked off more than a month ago at Nissan's factory in Smyrna, Tennessee.