Lexus has announced plans to expand into Turkey later this year.
In order to promote awareness for their upcoming launch, Lexus will display vehicles at the Istanbul Motor Show for the first time. A dealership will also be opened in Istanbul during the fourth quarter of 2015 and Lexus says they will "expand further in the coming years."
According to Toyota Turkey Marketing and Sales President Ali Haydar Bozkurt, "There has been demand for Lexus in Turkey for a long time. With the renewal of the product range and the introduction of new 2.0-liter turbo engine options, we believe that this is the most appropriate timing to enter the market."
Lexus Europe boss Alain Uyttenhoven also noted "We expect the Turkish automotive premium market to grow from about 80,000 units this year to more than 100,000 units in the near future. This puts Turkey in the top 7 in Europe. We are therefore extremely happy to launch Lexus in this strategic emerging market, together with our partner, Toyota Turkey Marketing and Sales.”