BMW promises they will never come out with a pickup truck because such a body style doesn't fit their brand image.

BMW promises they will never come out with a pickup truck because such a body style doesn't fit their brand image.

It was April 1, 2011 when BMW unveiled the M3 E92 Pickup but that was only an April Fools' Day joke as the vehicle didn't reach the assembly line. The prestigious Bavarian marque says they will never launch such a utilitarian vehicle since it "does not fit our genes and our culture", according to BMW Group's senior vice-president of Asia, Pacific and South Africa, Hendrik von Kuenheim.

He did admit there is a massive potential in this segment, but BMW "is not ready to change from the ultimate driving machine and the ultimate successful company in luxury to a mass manufacturer who goes after the volume of pick-up trucks." This statement is a bit far-fetched taking into account the 2-Series Active Tourer and Gran Tourer are far from being the ultimate driving machines due to their minivan body style, three-cylinder engines and front-wheel drive layout.

BMW isn't willing to go down this road, but arch rival Mercedes-Benz will build a Nissan Navara-based pickup truck likely to be called "GLT" while Audi says no for the time being, but admits it could happen eventually.

BMW says they will never make a pickup truck