Jaguar has announced the demise of the R-S and R-S GT badges after the company has discovered these are confusing customers.

Jaguar has announced the demise of the R-S and R-S GT badges after the company has discovered these are confusing customers.

In an interview with Car And Driver, Jaguar Land Rover's Special Vehicle Operations (SVO) boss John Edwards disclosed plans to retire the "R-S" and "R-S GT" badges because prospective buyers have expressed their confusion after finding out there are two different trim levels positioned above the "R" badge which Jaguar has been using since the 90s.

From now on, the most potent version of a model will wear the "SVR" badge and according to Edwards there won't be any "plus" versions on top of that. All SVR cars are going to be built together with the lesser models on the same assembly line and won't be just limited-run models as the cars will be available for several years.

The first SVR-badged model was the Range Rover Sport SVR and chances are it will be followed by the Jaguar F-Type SVR later this year.

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Jaguar axes R-S and R-S GT badges; will use SVR for most hardcore version