Chinese marque Venucia has introduced the VOW concept at this year’s edition of the Auto Shanghai show.

Chinese marque Venucia has introduced the VOW concept at this year's edition of the Auto Shanghai show.

For those who haven't heard about Venucia, it is a Chinese brand created by the local Dongfeng Nissan Passenger Vehicle Company (DFL-PV) joint venture. The VOW (Venucia Over Wonder) concept takes the shape of a crossover and adopts a rather bold exterior design wearing a bright blue paint which they say draws its inspiration from Bolivia's Salar de Uyuni, a high plateau located near the crest of the Andes Mountains.

It features full LED headlights and taillights along with suicide doors with recessed handles while the A pillars host cameras instead of conventional mirrors. The sloping roofline makes the side profile appear to be sleeker while the oversized alloy wheels grant the VOW concept with a more imposing look.

Venucia hasn't said a word about what powers the VOW and it's not known at this point if there's a possibility of launching a production version derived from this concept.

Be part of something big

Venucia VOW concept breaks cover at Auto Shanghai