Chevrolet's marketing chief Tim Mahoney has announced the production version of the Bolt concept will keep the same name.

Chevrolet's marketing chief Tim Mahoney has announced the production version of the Bolt concept will keep the same name.

Unveiled back in January at NAIAS in Detroit, the Chevrolet Bolt concept will morph into a production version which will retain the same moniker even though some rumors pointed out a name change because of the similarities with "Volt". Speaking to USA TODAY, Chevy's marketing chief Tim Mahoney said this potential confusion between the two nameplates could be a good thing for the company since he estimates people will immediately associate Bolt with Chevrolet taking into account that just about all people know the Volt is a Chevrolet product.

They actually ran two studies asking potential buyers whether the Bolt name should stay and in both of them the results indicated the designation should be kept for the production car which will likely be out for the 2017MY and will carry a starting price of around $30,000. It will be a fully electric city-oriented vehicle with a maximum range of approximately 200 miles (322 km). The hardware setup will be sourced from the second generation Volt combined with some of the bits and pieces of the Spark EV

The latest gossip indicates the Bolt will enter production phase in October 2016 at the Orion Township factory in Michigan.

Chevrolet Bolt to keep its name for production version