Hyundai has dropped some major hints about putting the interesting Santa Cruz concept into production.

Hyundai has dropped some major hints about putting the interesting Santa Cruz concept into production.

Speaking with CarAdvice, Hyundai America CEO Dave Zuchowski said the Santa Cruz is very important for the company because a production version would attract a new clientele looking for trucks. If everything goes according to plan, the vehicle will hit the assembly line sometime in 2017 but it won't be labeled as a traditional pickup truck.

Zuchowski said the Santa Cruz will be able to combine the comfort you find in a crossover with the practicality provided by a pickup bed. He went on to specify the concept is "not about payload, it's not about ground clearance, it's not about towing capacity or being on a job site and having sheet-rock in the back of the vehicle. It's not a pick-up truck."

Regardless of how Hyundai likes to call the Santa Cruz, the production model will follow just about the same philosophy as Subaru’s Brumby and Baja Crew Cab models, as well as the Proton Jumbuck and Holden Crewman.

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Hyundai says Santa Cruz production very likely; won’t be labeled as pickup truck