Designed to appeal to "consumers looking for a fresh alternative," the Optima has an evolutionary design but adopts a new front fascia with sweptback headlights, a slimmer grille and more prominent air intakes.

Kia has unveiled the 2016 Optima at the New York Auto Show. 

Designed to appeal to "consumers looking for a fresh alternative," the Optima has an evolutionary design but adopts a new front fascia with sweptback headlights, a slimmer grille and more prominent air intakes.  The model can also be equipped with new HID headlights with a High Beam Assist system that automatically switches to low beams when oncoming traffic is detected.

Bigger changes occur in the cabin as the 2016 Optima features higher quality materials and a "cleaner, more unified design."  The model also has more comfortable seats, additional soft-touch materials and a six-speaker audio system.  Other highlights include a six-speaker audio system and an infotainment system with Android Auto and Apple CarPlay compatibility.

Higher-end variants boast an assortment of options including heated and ventilated front seats, leather and Nappa leather upholstery as well as an Infinity audio system with 14 speakers and a 630-watt digital amplifier.

The Optima can also be equipped with an assortment of safety gear including an Around View Monitor, Advanced Smart Cruise Control and a Blind Spot Detection system.  Customers can also order Rear Cross Traffic Alert and an Autonomous Emergency Braking system which will automatically bring the vehicle to a stop to avoid a collision.

Under the hood, three different engines will be available including:

  • A 2.4-liter four-cylinder with 185 bhp (137 kW) and 178 lb-ft (241 Nm) of torque
  • A turbocharged 1.6-liter four-cylinder with 178 bhp (132 kW) and 195 lb-ft (264 Nm) of torque
  • A turbocharged 2.0-liter four-cylinder with 247 bhp (184 kW) and 260 lb-ft (352 Nm) of torque

A majority of the engines are connected to a six-speed automatic transmission, while the 1.6-liter turbo is paired to a seven-speed dual-clutch gearbox.

Speaking of performance, the 2016 Optima has a lighter and stiffer chassis that uses more high-strength steel.  The model also has more structural adhesives and hot stamped components which help to improve crash protection and handling while also reducing NVH levels.

The 2016 Optima will go on sale towards the end of the year and pricing will be announced closer to launch.

Check out the press release for additional information

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2016 Kia Optima unveiled in New York with three different engines