The recently unveiled Mercedes-Benz GLE is available with a mirror-mounted LED projector.
In a top with the most useless optional features offered by automakers, the LED projector displaying the company logo sits very high on the list. BMW is already offering it on the 2-Series Convertible where it's installed on the door and now Mercedes-Benz is doing the same, only they have decided to put the LED projector at the bottom of the side mirror where you normally find the puddle light.
Just like in BMW's case, the image projected is quite large and sends out a strong bat-signal vibe. On the GLE and GLE Coupe is available when the customer selects the optional mirror package bringing automatically folding exterior mirrors and an auto-dimming rearview mirror.
This isn't the first similar gimmick offered by Mercedes-Benz as a couple of years ago they introduced an illuminated three-pointed star for the grille of select models.