General Motor's Executive Vice President of Global Product Development has downplayed the possibility of a Ford F-150 Raptor competitor.

Speaking to Edmunds, Mark Reuss said "We have a lot of priorities" but a Raptor competitor isn't one of them right now. 

While Reuss said we won't be seeing a Raptor competitor anytime soon, he hinted we could eventually see a production version of the Colorado ZR2 concept.  As a refresher, it featured a rugged front fascia with a revised grille, aluminum tow hooks and an integrated winch. The model also had a power dome hood, custom fender flares and 18-inch bead lock-style aluminum wheels with off-road tires.

Besides the styling tweaks, the truck was equipped with new front control arms, mono-tube coil-over shock absorbers and electronic-locking front and rear differentials. The truck also had skid plates and a two-inch lift.

Gallery: GM exec says a Ford F-150 Raptor competitor is a low priority

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