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Aston Martin has officially unveiled the DBX concept at the Geneva Motor Show.

The British company says it “challenges the nature of luxury GT travel in the 21st century” with the new DBX concept. Aston Martin CEO Andy Palmer announced that the producer “will, in due course, be entering a car into the new DBX space”.

Finished in Black Pearl Chromium, the vehicle features the trademarked Aston Martin radiator grille, combined with swept back headlights and rounded fog lamps. The interior has four seats covered in Nubuck leather.

The DBX has an electric, inboard-of-wheel, motors powered by lithium sulphur cells. It also features innovative technologies such as drive-by-wire electric steering, driver and passenger head-up displays and carbon ceramic brakes with a kinetic energy recovery system (KERS).

Andy Palmer explained “A concept car such as this should, in my view, challenge conventional thinking and explore the art of the possible. In the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range”.

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