Aston Martin has unveiled a one-off Rapide S to support the "GREAT Britain" international marketing campaign.

Aston Martin has unveiled a one-off Rapide S to support the "GREAT Britain" international marketing campaign.

Created by the company's Q personalization division, the car has a white exterior with a blue front spoiler and "GREAT Britain & Northern Ireland" badging.  The car also has blue fender vent inserts, tri-color Aston Martin badges and silver circles on body.

The interior will likely draw some criticism as the blue-on-blue treatment leaves something to be desired.  Despite this, the car also has piano black wood trim, white contrast stitching and red embroidered Aston Martin logos on the seats.

In a statement, GREAT Britain campaign director Conrad Bird said "We are absolutely delighted to be working in partnership with Aston Martin. From its outstanding heritage and skilled craftsmanship to iconic design and exceptional engineering, Aston Martin stands for so much of what is GREAT about Britain."  He added, "We are extremely proud to showcase this bespoke car as an example of British automotive excellence.”

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Aston Martin introduces a one-off Rapide S to promote the GREAT Britain campaign