Update: The original source for this Bronco information was slightly off. In an email to Motor1, a Ford representative clarified that approximately 15 percent of new Bronco orders are for manual transmissions, which is still very impressive. Breaking it down further, two-door Bronco orders are indeed showing a 25-percent take-rate for manuals.
Perhaps the manual transmission isn't dead after all. Granted it's not as widely available as it once was, but then again, it used to be a lowly standard-issue item for vehicles that people generally didn't want. Now, it's a sought-after feature for enthusiasts, and in an enthusiast-oriented vehicle like the Bronco, buyers are apparently responding.
Gallery: 2021 Ford Bronco: First Drive
In fact, upwards of 25 percent of Bronco buyers are opting for the stick, according to Ford Authority. That's considerably higher than typical take-rates for cars that still offer a manual, but it's even more eye-opening when you look at Bronco orders thus far. In March 2021, Ford said that approximately 125,000 Bronco orders were in the books, and that stat actually came from January figures. It's safe to assume the number is higher now, but even if you stick with 125,000 orders, that suggests upwards of 31,000 could have the seven-speed manual.
That said, this percentage compares reasonably well with previous Bronco data from Ford stating 40 percent of orders were for the turbocharged 2.3-liter four-cylinder engine. The seven-speed manual is only available with the four-pot, so it's definitely in the minority but it's a very strong minority in the grand scheme of things. It's worth noting these figures are for buyers in the US, and that's an interesting distinction because back in February, we reported that more Porsche 911 GT3 buyers in the US preferred the manual compared to other parts of the world.
It seems Americans do still love manuals, provided it's offered in the right kind of vehicle.