Buick has announced plans to boost production of the US-spec Encore subcompact crossover by 50 percent.
Revealed back in January 2012, the Buick Encore represents America's Opel Mokka and is turning out to be quite a success as General Motors is increasing production capacity of the US-spec model by approximately 50 percent to keep up with an increasing demand. The announcement was made by Buick-GMC Vice President Duncan Aldred who estimates the Encore will be the company's best-selling nameplate in 2015.
The model was very popular last year when sales jumped by 53 percent to 48,892 cars, enough to put the Encore on the third place in terms of sales after the Enclave (62,300) and LaCrosse (51,468). According to Keith Hudson, a dealer principal at Jim Hudson Buick-GMC-Cadillac in Columbia, the customer base is mostly represented by those in the 45 to 65 age interval who are traditional import buyers. Keith went on to specify they could sell more Encore units if they could get their hands on additional cars.
Due to the fact that GM builds the Encore/Mokka in Mexico, Korea and Spain, it's difficult for U.S. dealers to receive a steady supply of cars. For this reason, it takes approximately four months from the time when the dealer orders the car to when it's delivered which according to dealers is about double compared to a US built car. Now they hope the boosted production rate of the US-spec car will diminish the lag to further increase sales.