Honda UK boss Leon Brannan has confirmed the company is dropping the Euro-spec Accord.

Honda UK boss Leon Brannan has confirmed the company is dropping the Euro-spec Accord.

Speaking to Automotive News Europe, Brannan said “We are running out the Accord and we will not return to the segment." The executive went on to say the costs of competing in the segment are "eye-watering" and consumers are shifting to premium models such as the BMW 3-Series and Mercedes C-Class.

While it's sad to see the model go, sales have plummeted in recent years. In 2014 alone, sales fell 19 percent to 3,453 units.

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Euro-spec Accord axed, exec says they won't return to the segment