Scion Group Vice President Doug Murtha has confirmed the slow selling iQ will be dropped from the company's lineup.

Scion Group Vice President Doug Murtha has confirmed the slow selling iQ will be dropped from the company's lineup.

Speaking to Bloomberg, Murtha said the iQ was a “healthy experiment” but ultimately didn't work out because American consumers weren't willing to embrace the car's small size. The car's pricing didn't help matters either as the iQ starts at $16,435 which is just $465 less than the larger and more practical Toyota Corolla.

As a result, Murtha confirmed the iQ won't be “staying in the lineup too much longer." This isn't a huge loss as Car & Driver reports the company only sold 1,953 iQs last year.

Scion exec confirms the iQ is getting the axe