The Hyundai Sonata used to have one the most distinctive designs in its class but the car's recent restyling took it in a more conservative direction.

The Hyundai Sonata used to have one the most distinctive designs in its class but the car's recent restyling took it in a more conservative direction.

The change hasn't gone over well with consumers as the new model has failed to attract conquest buyers like its predecessor. As Hyundai Motor America CEO Dave Zuchowski told Wards Auto, “If we’re priced comparably, and we appear comparable, it’s always difficult to win that battle with those more well-established, well-entrenched [models]" such as the Honda Accord and Toyota Camry.

Unfortunately, there isn't much the company can do as Zuchowski said we'll have to wait until the car's midcycle refresh before we see any styling changes. The executive won't say when this would occur but the publication believes we should expect a facelift for either the 2017 or 2018 model year.

While that's still a ways off, Zuchowski says Hyundai is already working on the facelifted variant and it will feature more distinctive styling.