Hyundai has introduced today in Detroit the rather surprising Santa Cruz Crossover Truck Concept.

Hyundai has introduced today in Detroit the rather surprising Santa Cruz Crossover Truck Concept.

Targeting "millennial lifestyles", Hyundai's brand new concept is rethinking the idea of a utilitarian truck and this vehicle is addressed to new generation of car buyers who are "urban adventurers" and are in need of a versatile yet stylish type of transportation. Rather than implementing a more rugged design suitable for a truck, Hyundai went for a bolder look with a big hexagonal front grille, honeycombed headlights and prominent fog lights featuring LED tech.

The concept rides on oversized alloy wheels equipped with center-locking hubs and wrapped around in Michelin tires matched with yellow Brembo brake calipers. At a first glance it might look like it has only two doors but the Santa Cruz actually comes with rear-hinged rear doors providing an easier access to the rear seats and they blend nicely with the overall design.

Power comes from a four-cylinder, 2.0-liter turbodiesel engine outputting 190 bhp (142 kW) and 300 lb-ft (406 Nm) of torque sent to a HTRAC all-wheel drive system which enables the truck to return 30 mpg US (36 mpg UK or 7.8 liters / 100 km).

Hyundai hasn't said anything about the chances of seeing a production version based on the concept.

Additional details can be found in the attached press release.

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Hyundai unveils interesting Santa Cruz Crossover Truck Concept in Detroit [video]