Hyundai has introduced today in Detroit the rather surprising Santa Cruz Crossover Truck Concept.
Targeting "millennial lifestyles", Hyundai's brand new concept is rethinking the idea of a utilitarian truck and this vehicle is addressed to new generation of car buyers who are "urban adventurers" and are in need of a versatile yet stylish type of transportation. Rather than implementing a more rugged design suitable for a truck, Hyundai went for a bolder look with a big hexagonal front grille, honeycombed headlights and prominent fog lights featuring LED tech.
The concept rides on oversized alloy wheels equipped with center-locking hubs and wrapped around in Michelin tires matched with yellow Brembo brake calipers. At a first glance it might look like it has only two doors but the Santa Cruz actually comes with rear-hinged rear doors providing an easier access to the rear seats and they blend nicely with the overall design.
Power comes from a four-cylinder, 2.0-liter turbodiesel engine outputting 190 bhp (142 kW) and 300 lb-ft (406 Nm) of torque sent to a HTRAC all-wheel drive system which enables the truck to return 30 mpg US (36 mpg UK or 7.8 liters / 100 km).
Hyundai hasn't said anything about the chances of seeing a production version based on the concept.
Additional details can be found in the attached press release.