Honda has released a new promotional video for the 2015 Civic Type R. See the clip inside
Honda has released a new promotional video for the 2015 Civic Type R.
Dubbed The Other Side, the short teaser clip links to an interactive movie that shows a guy picking up his kids at school in a normal Civic. He then sets off and takes his kids to a costume party.
While that doesn't sound terribly exciting - it isn't - viewers can press and hold the "R" key, on their keyboard, to see an alternate video which features the Civic Type R concept as a getaway car for a museum heist.
While it gets a little tiring holding the "R" key, Honda Motor Europe’s Head of Marketing, Martin Moll, says “This campaign marks a very significant time for our brand. The Civic Type R is one of four new car launches for Honda in 2015 and provides a powerful halo-effect for the marque. Just as our products are renowned for being innovative, our communications style will amplify this."
As a refresher, the Civic Type R will be introduced next year and feature a turbocharged 2.0-liter four-cylinder engine that produces more than 280 PS (206 kW). The model will also have an aggressive body kit and an steering wheel-mounted ‘+R’ button that heightens the engine and steering response as well as the four-point Adaptive Damper System.