The Consumer Electronics Association has announced Daimler Chairman Dr. Dieter Zetsche will unveil a new concept at the Consumer Electronics Show in Las Vegas.

The Consumer Electronics Association has announced Daimler Chairman Dr. Dieter Zetsche will unveil a new concept at the Consumer Electronics Show in Las Vegas.

Details are limited but Zetsche will also deliver the keynote address which will focus on "the latest advances in autonomous vehicle technology." He will also discuss the technology's impact on society, mobility and the environment as well as "raise ideas and questions for the future."

Zetsche will deliver his keynote address on January 5th at 8 PM PDT and the mysterious concept will likely debut during his presentation.

Note: Mercedes S-Class Coupe concept pictured

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