The automaker's pulling all the stops to make its cars look tough.
With the lack of a body-on-frame SUV and truck, huge Honda vehicles are often disregarded when it comes to their toughness and off-road prowess. But the Japanese automaker is hell-bent on changing that image soon.
In a recent filing (dated March 30, 2021) at the United States Patent and Trademark Office (USPTO), Honda has submitted a trademark application for a Trailsport logo – a follow-up to a report from last year showing the automaker filing for a trademark for the name.
Gallery: 2021 Honda Ridgeline Sport First Drive Review
This supports several reports from last year that followed the Honda Ridgeline facelift in October. The unibody pickup has been given a tougher-looking design, while our first drive review showed Honda's intention to showcase the truck's capabilities beyond its current status.
A few days later, a report from Motortend stipulated that the automaker would apply the macho and tough look on its SUVs in hopes to get a bigger slice of the American sales pie. Honda then changed the Ridgeline's previous endorser to a tougher WWE persona.
If those were not proof of Honda's intention to update its image, then we don't know what else is.
The Honda Trailsport name solidifies this approach – a name that's supposed to evoke an impression of toughness and an active lifestyle. We now have a first look at its logo through the trademark filing that surfaced, all we're waiting for now is the actual vehicles to carry the nameplate.
As a precaution, though, these are still speculations until Honda quips an announcement, which we reckon should happen in the near future.