Jaguar and fashion designer Stella McCartney have teamed up to create the one-off FEEL XE Experience fleet of XEs
Jaguar and fashion designer Stella McCartney have teamed up to create the one-off FEEL XE Experience fleet of XEs.
The special range will transport VIPs around the capital of France during the Paris Fashion Week (September 23 - October 1), delivering “FEEL XE Experiences that have been carefully curated by Stella and Jaguar to provide consumers with an Exhilarating taste of cultural highlights that are unique to Paris”.
As a part of the project, Stella has dressed the XE vehicles in her spring 2015 Superhero print. The British producer explains "the FEEL XE Experience marks the next phase in the XE reveal, where Jaguar will announce full details of the entire model range at the Paris Motor Show".
Speaking about her work on the campaign, Stella commented that “Jaguar is a British brand that’s full of heritage, charm and one that I’ve admired for years so it’s a pleasure to be finally working directly with them”. She also said “it was interesting to adapt my playful Superhero print for the XE, adding a feeling of empowerment to its exhilarating design - I can’t wait to see it on the streets of Paris”.
Following the FEEL XE Experience in Paris, Jaguar will announce details of its next FEEL XE project with British actor Idris Elba in the coming months.