Chevrolet is kicking off Labor Day weekend by unveiling a 2015 Colorado made out of sand.

Chevrolet is kicking off Labor Day weekend by unveiling a 2015 Colorado made out of sand.

Currently on display at the U.S. Sand Sculpting Championships in San Diego, the sculpture was built over the course of five days and required 75,000 lbs (34,019 kg) of sand.

According to Chevrolet Colorado marketing manager Tony Johnson, “With Southern California being the largest mid-size truck market in the country, the Colorado is right at home here in San Diego.”

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2015 Chevrolet Colorado sculpted out of sand [video]